Folder.

A story based on my grandparents and my mother.

Agency: Leo Burnett
Client: Loterías y Apuestas del Estado. 

Parte fundamental de la campaña de El Mayor Premio Es Compartirlo, son las historias del resto de ganadores del Gordo. Sin las suyas, no sería un premio compartido.

En este caso, inspirado en la historia de mi madre y mi abuelo, ella se va a encontrar una sorpresa en una carpeta de su padre...

Big part of the campaign The Biggest Prize is Sharing were the stories of the rest of the winners: the bar regulars. Without theirs the prize would not be a shared prize.

In this short story inspired by my mom and her late father, she is in for a surprise when she finds her dad’s folder.

Recognition:
Cannes Lions 2105 - Shortlist, film.

Short film. For english subtitles, please press "C"  or the subtitles button in youtube. 

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© 2020 Iñaki Martí Mata. Todos los derechos reservados