Donate without mercy.

Do evil for a good cause.

Agency: Leo Burnett.
Client: Leo Burnett.

Unas navidades quisimos ayudar a nuestro cliente Save The Children con nuestra campaña de Dona Sin Piedad.

En ella permitíamos que la gente nos hiciera “putadas” a cambio de donaciones. Y todo se mostraba en vivo en nuestro website.

Un site muy cuidado donde podías elegir entre más de 20 perrerías y también a tu víctima.

Mi rol: Dirección creativa, copy y planificación de la web y la experiencia.

Last Xmas we wanted to help our partner Save the Children with our Donate Without Mercy campaign.

In it, we allowed people to put us thorough "hell" in exchange for a donation. And all of it was shown live on our website.

A carefully crafted award-winning site, where you could learn about the evil things we were willing to endure, as well as meeting the "victims".

My role: Web & mobile site planning, copywriting and creative direction.

Recognition:
CdeC (Creatives Club) 2014 - Bronze, interactive production.
CdeC 2014 - Libro, Art Direction
El Sol 2014 - Shortlisted, Websites.
El Ojo 2014 - Shortlisted, Microsites.
El Ojo 2014 - Shortlisted, Online campaigns.

Case Study.

Website home.

Website victims.

Website evil acts.

Sex, Apples and Rock n’ Roll

Danielle

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