Agency: Leo Burnett.
Client: Leo Burnett.
Unas navidades quisimos ayudar a nuestro cliente Save The Children con nuestra campaña de Dona Sin Piedad.
En ella permitíamos que la gente nos hiciera “putadas” a cambio de donaciones. Y todo se mostraba en vivo en nuestro website.
Un site muy cuidado donde podías elegir entre más de 20 perrerías y también a tu víctima.
Mi rol: Dirección creativa, copy y planificación de la web y la experiencia.
Last Xmas we wanted to help our partner Save the Children with our Donate Without Mercy campaign.
In it, we allowed people to put us thorough "hell" in exchange for a donation. And all of it was shown live on our website.
A carefully crafted award-winning site, where you could learn about the evil things we were willing to endure, as well as meeting the "victims".
My role: Web & mobile site planning, copywriting and creative direction.
Recognition:
CdeC (Creatives Club) 2014 - Bronze, interactive production.
CdeC 2014 - Libro, Art Direction
El Sol 2014 - Shortlisted, Websites.
El Ojo 2014 - Shortlisted, Microsites.
El Ojo 2014 - Shortlisted, Online campaigns.
Case Study.
Website home.
Website victims.
Website evil acts.
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© 2020 Iñaki Martí Mata. Todos los derechos reservados