Guide To Restaurants That Do Good.

What if we chose restaurants by other criteria?

Agency: Serviceplan.
Client: Action Against Hunger. 

Acción contra el Hambre buscaba revitalizar su proyecto de Restaurantes contra el Hambre. Tras 10 años luchando para que los restaurantes fueran más solidarios, tocaba hacer algo distinto.

Todos buscamos comer en un buen restaurante pero, ¿y si además fuera un restaurante bueno? Uno que lucha contra la desnutrición infantil.

Creamos la Guía de los Restaurantes Buenos, una manera de buscar restaurantes diferente, que ya debería existir.

Con esta idea ganamos el concurso y empezamos a trabajar para la marca.

Action Against Hunger was looking to revitalize their project Restaurants Against Hunger.  After 10 years slowly gaining solidarity from restaurants it was time to do something bolder.

When looking for a place to eat we all look for GOOD restaurants, but what if these were also restaurants that did GOOD? Like fighting against child malnutrition.

We created that Guide To Restaurants That Do Good. A way to search for restaurants that already should exist.

With this idea we won the pitch and started working for the brand.

Case Study. For english subtitles, please press "C"  or the subtitles button in youtube. 

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